Reels · Chinese and Pan-Asian restaurant, Koramangala

TOC Chinese & Pan-Asian: Instagram reels for a restaurant in Koramangala

Hotkhana Media made a run of Instagram reels for TOC Chinese & Pan-Asian in Koramangala, Bengaluru. Shot against the restaurant's red and black interiors, they move from sushi and dim sum montages to wok-tossed dishes cooked to order, a reel that challenges what diners expect from a Chinese restaurant, and a date-night pitch.

Client: TOC Chinese & Pan-Asian
Venue: Chinese and Pan-Asian restaurant, Koramangala
City: Bengaluru
Year: 2026
Service: Reels
Delivered: 4 Instagram reels

The brief

TOC wanted to stand apart from the usual neighbourhood Chinese restaurant: a Pan-Asian menu with sushi and dim sum, a dramatic red and black room, and prices that stay friendly. The reels had to land all three in a few seconds each.

Our approach

Lead with the menu's range

A fast montage moves across noodles, sushi rolls, sashimi, dim sum and a plated dessert, each dish lit against black, before landing on the TOC logo. In under 40 seconds it shows how far the menu goes beyond chilli chicken.

Short lines, big claims

One reel takes on expectations directly. Bold captions over the restaurant interior read And you thought Chinese restaurants, then Come for the food, Zero proof. All wow over a mocktail, Tempura and Save room, closing on Not the same. Never was.

Cooked to order, on camera

A process reel follows a single order: vegetables chopped fresh, tossed in the wok and plated, with captions like Fresh chopped every single order and Pillow soft. It ends on Big Chinese flavour, pocket-friendly prices.

Built for saves and tags

The date-night reel ticks off the vibe, the chefs and the food, shows flame-torched sushi, names Koramangala and asks viewers to save it for their next date night and tag who's paying, the actions that spread a reel furthest.