Food Photography · Rooftop microbrewery
Brew Meister: craft beer, food and drinks photography
Hotkhana Media photographed Brew Meister, a popular rooftop microbrewery known for its craft beer, food and drinks. The shoot produced 18 images in three sets — the beer line-up, the kitchen's bar food and the drinks menu — in a single visual style that works across menus, social media and online listings.
The brief
Brew Meister is known as much for its kitchen and bar as for the beer brewed on site. The photography had to give all three equal billing, with one visual language connecting the beer, the plates and the drinks.
Our approach
The beer
Four house brews in Brew Meister's own branded glassware, backlit against black. The rim light lets each colour read clearly, from pale gold to near-black, and picks out the condensation on the glass.
The food
The plates were shot in motion: a spring roll dipped in sauce, rolls suspended above the plate while dip is poured, paneer tikka and salad lifted on a fork. Those frames are built for social media, while the straight plated shots of the biryani, prawns and pizza serve the menu.
The drinks
The bar menu got two looks. Dark, glowing frames for the coolers and ice-cream floats match the beer set, while a bright, high-key treatment lifts the watermelon cooler, the jamun drink and a line-up of six signature drinks.
Built for every format
Key subjects were shot both vertical and horizontal, so the same image can run as a 9:16 story, a feed post or a wide menu and website banner.
Food
Drinks
Reels
Two short reels take the brewery to Instagram: a close-up beer pour set to the line Now that's the sound of happiness, and a walk past the bar and brewing tanks that ends on the Brew Meister logo.
