Reels · Neapolitan pizza chain

Boom Pizza: reels and video ads for a Neapolitan pizza chain in Bengaluru

Hotkhana Media made Instagram reels and short video ads for Boom Pizza, a Neapolitan pizza chain with stores across Bengaluru. The reels follow a pizza from dough to flame, and the 10-second ads turn the same footage into a quick case for ordering, ending on store and delivery details.

Client: Boom Pizza
Venue: Neapolitan pizza chain
City: Bengaluru
Service: Reels
Delivered: 2 Instagram reels and 2 ten-second video ads

The brief

Boom Pizza sells Neapolitan pizza at everyday prices and was opening stores quickly. The video had to make the pizza look as good as a specialist pizzeria's, keep the brand's red and playful energy, and give people a reason to order today.

Our approach

From dough to flame

The main reel starts with a pizzaiolo stretching dough by hand, then shows sauce, cheese and toppings going on before the pizza is fired in the oven. Short captions, Made from scratch, Loaded with cheese and Fired in the flames, ending on Classy and affordable, do the selling.

A payoff worth waiting for

The second reel opens on You've waited long enough, then cuts between the oven, bubbling crust and a long cheese pull before closing on Make your tastebuds go Boom.

Ten seconds, one message each

Two short ads for paid social reuse the shoot. One leads with the food, cutting a burrata pizza and lifting a slice. The other asks Tired of the same old boring pizza? before answering with authentic Neapolitan, always fresh and real cheese.

A clear finish

Both ads end on the same red card, Bengaluru's fluffiest pizzas, with store count and Zomato and Swiggy ordering, so every view ends with somewhere to go.