Reels · Bakery café with outlets in Bengaluru and Chennai

Glen's Bakehouse: reels, a TV promo and a launch invite for a bakery café

Hotkhana Media created Instagram reels, a TV promo and a grand opening invite for Glen's Bakehouse, a bakery café with outlets in Bengaluru and Chennai. The reels put the bakes and the people who love them at the centre, from a Women's Day surprise for regular guests to a Valentine's message told in handwritten signs.

Client: Glen's Bakehouse
Venue: Bakery café with outlets in Bengaluru and Chennai
Service: Reels
Delivered: 3 Instagram reels, a TV promo and a grand opening invite

The brief

Glen's sells comfort: cupcakes, cinnamon rolls, cakes and cold drinks in a relaxed café. Its content had to feel as warm as the bakes, keep each outlet close to its neighbourhood, and give a new outlet a proper welcome.

Our approach

Bakes, served to camera

Staff walk up to the lens one at a time, each holding out a different dessert: cupcakes, a cinnamon roll, a slice of chocolate cake. The menu plays out as a parade, and the closing card carries the outlet's contact number.

Real guests, real moments

On Women's Day, the team handed roses to women guests and asked about their favourite bakes. Their answers, red velvet cake among them, make the reel, which ends on a thank-you card from Glen's.

Seasonal, in the brand's voice

The Valentine's reel is told through handwritten signs held up by the team, building to an invitation to treat someone to desserts from Glen's.

A launch invite to match

The grand opening invite for the Hennur outlet uses the Glen's crest, gold serif lettering, a satin ribbon and confetti, with the date, time and address set out clearly.

Reels

Glen's Bakehouse staff walking towards the camera one by one, each presenting a dessert: cupcakes, a cinnamon roll and a slice of chocolate cake — Glen's Bakehouse: desserts served straight to camera

Women guests at Glen's Bakehouse receive roses on Women's Day and talk about their favourite bakes — Glen's Bakehouse: a Women's Day surprise for guests

Glen's team members hold up handwritten signs that build a Valentine's Day message inviting people to treat someone to Glen's desserts — Glen's Bakehouse: a Valentine's message in signs

TV promo

A 42-second landscape promo for television walks through the menu, from wood-fired dishes and pastas to pancakes and red velvet cake, and pitches Glen's for date nights, brunches and weekend breakfasts.